Developing and Managing Digitial Presence

Day 1: Foundation of Digital Presence Module 1: Introduction to Digital Presence (2 hours) Notes: • What is Digital Presence? o Definition of Digital Presence. o Key components: Website, Social Media, Online Listings, Reviews. o Digital Presence vs Digital Marketing. • Importance of Digital Presence in Business o Visibility and Accessibility. o Customer Engagement. o Brand Credibility and Trust. o Market Competition. • Current Digital Landscape & Trends o Rise of Social Media Platforms. o Video Content Dominance. o Personal Branding. o Artificial Intelligence in Digital Marketing. • Case Studies of Successful Digital Brands o Small Business Success Stories. o Local Businesses Leveraging Digital Platforms. Slide Content: • Definition of Digital Presence • Importance of Digital Presence • Digital Landscape Trends • Case Studies • Digital Presence vs Digital Marketing Module 2: Developing Digital Strategy (3 hours) Notes: • Defining Digital Goals o Business Goals Alignment. o Short-Term vs Long-Term Goals. o SMART Goals. • Identifying Target Audience o Market Segmentation. o Audience Persona Development. o Understanding Customer Needs. • Competitor Analysis o Tools for Competitor Research (SEMrush, Google Alerts). o SWOT Analysis. • Crafting a Digital Roadmap o Step-by-Step Strategy Development. o Defining Milestones. o Budget Allocation. Slide Content: • Digital Goals Definition • Target Audience Identification • Competitor Analysis Overview • Digital Roadmap Steps Module 3: Brand Identity Development (3 hours) Notes: • Importance of Branding in Digital Space o Emotional Connection with Audience. o Consistent Brand Messaging. • Brand Storytelling Techniques o Story Structure. o Authenticity. • Logo, Colors, and Typography o Basics of Visual Identity. o Best Practices. • Creating Brand Guidelines o Visual Identity Guide. o Tone of Voice Guide. Slide Content: • Importance of Branding • Storytelling Techniques • Visual Identity Elements • Creating Brand Guidelines Day 2: Building Digital Assets Module 4: Website Development & Management (3 hours) Notes: • Importance of Business Website o Digital Storefront. o Customer Acquisition. • Website Platforms Overview o WordPress, Wix, Shopify. • Basic SEO Setup for Websites o Meta Tags. o Page Speed Optimization. Slide Content: • Business Website Importance • Website Platforms • SEO Basics Module 5: Social Media Presence (3 hours) Notes: • Choosing the Right Platforms o Platform Demographics. • Profile Creation & Optimization o Business Information. o Profile Aesthetics. • Content Types o Image, Video, Stories. Slide Content: • Platform Selection • Profile Optimization • Content Types Module 6: Content Creation & Management (2 hours) Notes: • Content Planning o Calendar Tools (Trello, Google Calendar). • Content Types o Educational, Promotional, Interactive. Slide Content: • Content Planning Tools • Content Types Overview Day 3: Managing & Growing Digital Presence Module 7: SEO & Google My Business (3 hours) Notes: • On-Page & Off-Page SEO o Keywords. o Backlinks. • Google My Business Setup o Profile Creation. o Customer Engagement. Slide Content: • SEO Basics • Google My Business Setup Module 8: Digital Marketing & Paid Campaigns (3 hours) Notes: • Google Ads Overview o Campaign Types. o Budgeting. • Social Media Ads o Facebook, Instagram. Slide Content: • Google Ads Introduction • Social Media Ads Module 9: Analytics & Performance Measurement (2 hours) Notes: • Google Analytics Overview o Website Traffic Analysis. • Social Media Insights o Engagement Metrics. Slide Content: • Analytics Tools Overview • KPIs in Digital Presence